About Jaya Grocer
Jaya Grocer is an affiliate of Grab, Southeast Asia’s leading superapp. To bring the convenience of on-demand grocery delivery to more consumers in Malaysia, we are dedicated towards building a strong team that is aligned with our goals. At Jaya Grocer, team collaboration and dedication is what we require to deliver quality products and service to our consumers and customers.
Our Vision:
Our goal is to become the leading online-to-offline (O2O) retailer, leveraging our omnichannel strength to provide our customers with a rewarding, fulfilling, and exciting experience. Our goal is for customers to say “I can get what I want whenever I need it”.We aim to achieve this through offering high-quality yet affordable goods, facilitating seamless cashless checkouts, loyalty membership via GrabRewards and introducing our private label with "Grab Signatures."
Our Mission:
· Provide a diverse variety ofHigh QualityandFresh Produce
· Offer attractiveBest Value Pricing
· Ensure customers have theBest Shopping Experience
· To grow the business through successfulCollaborationandPartnerships
· Practice theValuesof Jaya Grocer every single day
Our Values:
· Teamwork
· Trust
· Integrity
· Customer Satisfaction
· Growth
These Values form the foundation of our organisation and should be lived by each of us, as they are a part of our DNA. So, if you fit the profile and are able to contribute towards our goals, join us!
Get to know the role:
Join one of the most dynamic Marketing teams in the country, as we build Jaya Grocer to be Malaysia’s most loved everyday-everything grocer!!
We are seeking a dynamic and strategic Marketing Communications (MarComm) / Marketing Manager to lead and be responsible for developing and executing marketing strategies to drive foot traffic, increase sales, and enhance brand visibility across retail locations. This role requires a strong understanding of consumer behavior, market trends, and promotional tactics to create effective in-store and online marketing campaigns.
Marketing & Brand Strategy
● Assist in developing and executing retail marketing strategies aligned with business objectives.
● Support the planning and implementation of promotional campaigns, including seasonal events, product launches, and clearance sales.
● Work closely with cross-functional teams (sales, merchandising, and digital marketing) to enhance customer engagement.
● Contribute to in-store and digital marketing initiatives to boost brand awareness and customer conversion.
● Ensure brand messaging consistency across various retail touchpoints.
● Assist in creating localized marketing strategies tailored to different store demographics.
Partnerships & Vendor Coordination
● Coordinate with advertising agencies, vendors, and third-party partners for campaign execution.
● Support collaborations with mall management and retail partners on joint marketing initiatives.
● Assist in securing sponsorships and partnerships to enhance brand reach.
Public Relations & Media Support
● Support public relations activities, including media outreach, press releases, and crisis communication.
● Help build and maintain relationships with journalists, influencers, and industry stakeholders.
● Monitor brand reputation and assist in responding to media inquiries and public concerns.
● Support the organization of press conferences, media briefings, and interviews for company representatives.
Sustainability & Corporate Social Responsibility (CSR)
● Assist in communicating sustainability initiatives to customers, partners, and employees.
● Work with internal teams to promote eco-friendly marketing practices and sustainable product campaigns.
● Help create content that highlights the company’s environmental and social impact.
● Stay updated on industry trends and best practices in sustainability marketing.
Campaign Execution & Performance Analysis
● Support the execution of marketing campaigns focusing on sustainability, ethical sourcing, and social impact.
● Track and analyze key performance indicators (KPIs) to assess campaign effectiveness.
● Prepare reports and insights to optimize future marketing initiatives.
Budget & Performance Tracking
● Assist in managing the retail marketing budget, ensuring efficient allocation of resources.
● Monitor campaign performance and provide insights for continuous improvement.
● Support strategy adjustments based on performance data and market trends.
Partnerships & Vendor Coordination
● Coordinate with advertising agencies, vendors, and third-party partners for campaign execution.
● Support collaborations with mall management and retail partners on joint marketing initiatives.
● Assist in securing sponsorships and partnerships to enhance brand reach.
Public Relations & Media Support
● Support public relations activities, including media outreach, press releases, and crisis communication.
● Help build and maintain relationships with journalists, influencers, and industry stakeholders.
● Monitor brand reputation and assist in responding to media inquiries and public concerns.
● Support the organization of press conferences, media briefings, and interviews for company representatives.
Sustainability & Corporate Social Responsibility (CSR)
● Assist in communicating sustainability initiatives to customers, partners, and employees.
● Work with internal teams to promote eco-friendly marketing practices and sustainable product campaigns.
● Help create content that highlights the company’s environmental and social impact.
● Stay updated on industry trends and best practices in sustainability marketing.
Campaign Execution & Performance Analysis
● Support the execution of marketing campaigns focusing on sustainability, ethical sourcing, and social impact.
● Track and analyze key performance indicators (KPIs) to assess campaign effectiveness.
● Prepare reports and insights to optimize future marketing initiatives.
Budget & Performance Tracking
● Assist in managing the retail marketing budget, ensuring efficient allocation of resources.
● Monitor campaign performance and provide insights for continuous improvement.
● Support strategy adjustments based on performance data and market trends.
The must haves:
Experienced marketing professional: You already have at least 3 years experience in a communications and results-driven marketing role, preferably with a digital marketing and offline experience
Proactive and data-driven: Entrepreneurial self-starter who can create their own structure and drive forward a clear growth agenda. Adopt an analytical approach to understanding customer behavioural segmentation and spotting opportunities. Well versed in media strategy and channel optimization.
Solutionist mindset: Natural strategic thinker and problem-solver who gains category/commercial understanding with ease and has the ability to turn key business drivers into exciting customer value propositions.
Great collaborator: Someone who works well with a wide group of stakeholders and open to idea experimentation. Innovative and contributive - loves to be part of the creative process, brainstorming and challenging the norm. Able to navigate complexities, influence and persuade approval to get things moving.
Highly organized, detailed and meticulous: Enjoys improving processes to achieve day-to-day efficiency. Thrives in an ultrafast-paced tech/digitally-inclined environment. Quite the perfectionist.
Self-driven and motivated by social impact: Passionate about being community centric and thrive in a dynamic environment.