About Jaya Grocer:
Jaya Grocer is an affiliate of Grab, Southeast Asia’s leading superapp. To bring the convenience of on-demand grocery delivery to more consumers in Malaysia, we are dedicated towards building a strong team that is aligned with our goals. At Jaya Grocer, team collaboration and dedication is what we require to deliver quality products and service to our consumers and customers.
Our Vision:
Our goal is to become the leading online-to-offline (O2O) retailer, leveraging our omnichannel strength to provide our customers with a rewarding, fulfilling, and exciting experience. Our goal is for customers to say “I can get what I want whenever I need it”. We aim to achieve this through offering high-quality yet affordable goods, facilitating seamless cashless checkouts, loyalty membership via GrabRewards and introducing our private label with "Grab Signatures."
Our Mission:
· Provide a diverse variety of High Quality and Fresh Produce
· Offer attractive Best Value Pricing
· Ensure customers have the Best Shopping Experience
· To grow the business through successful Collaboration and Partnerships
· Practice the Values of Jaya Grocer every single day
Our Values:
· Teamwork
· Trust
· Integrity
· Customer Satisfaction
· Growth
Get to know the role:
Join one of the most dynamic Marketing and PR teams in the country, as we build Jaya Grocer to be Malaysia’s most loved everyday-everything grocer!!
You will be responsible for leading media, PR, and sustainability initiatives in collaboration with various departments at Jaya Grocer and Grab. This position requires a seasoned professional who can apply creativity, consumer insights and analytical skills to elevate our brand presence, lead sustainability communications to support our corporate ESG (environmental, social, and governance) goals, as well as co-working with the Marketing teams to cross-amplify the effectiveness of the campaigns.
Key Responsibilities:
Public Relations:
● Develop and execute comprehensive PR strategies to enhance the company’s reputation and visibility in the retail supermarket sector.
● Build and maintain relationships with key media contacts, journalists, and influencers.
● Craft compelling press releases, media kits, and pitch stories that align with our brand narrative and industry trends.
● Manage media inquiries and interview requests, ensuring timely and effective responses.
● Organize and oversee press events, conferences, and media tours/engagement activities.
● Monitor and analyze media coverage, providing regular reports and insights to senior management.
● Collaborate with internal teams to ensure consistent messaging across all channels, including in-store communications
Sustainability:
● Lead sustainability communications, aligning with the company’s environmental and social responsibility goals.
● Develop and implement sustainability campaigns to promote awareness and engagement both internally and externally.
● Collaborate with the sustainability team to integrate CSR initiatives into overall business strategy.
● Create content that highlights the company’s sustainability achievements and future goals, including reports, case studies, and digital content.
● Represent the company at sustainability forums, conferences, and industry events.
● Track and report on sustainability metrics and KPIs, communicating progress to stakeholders.
● Stay abreast of industry trends, regulatory changes, and best practices in sustainability relevant to retail supermarkets.
General scope of work includes:
Developing and executing comprehensive public relations strategies to enhance the company's reputation in the retail supermarket sector, build and maintain strong media relationships, craft compelling press releases and content, manage media inquiries, organize press events and store openings, monitor and report on media coverage. Additionally, the role involves leading sustainability communications, developing and implementing sustainability campaigns, and integrating CSR initiatives into the business strategy.
You should have:
Experienced PR professional: You already have at least 5 years experience in a communications and results-driven public relations role, preferably with at least 3 years focusing on sustainability or related fields. Possess exceptional writing, editing, and communication skills.
Solutionist mindset: Natural strategic thinker and problem-solver who has the ability to see the big picture and align PR and sustainability strategies with business goals. Proven track record of developing and executing successful PR campaigns.
Great collaborator: Someone who works well with a wide group of stakeholders and open to idea experimentation. Innovative and contributive - loves to be part of the creative marketing process to create engaging content and campaigns that capture attention and drive engagement. Able to navigate complexities, influence and persuade approval to get things moving.
Highly organized, detailed and meticulous: Enjoys improving processes to achieve day-to-day efficiency. Thrives in an ultrafast-paced tech/digitally-inclined environment. Quite the perfectionist.
Self-driven and motivated by social impact: Passionate about being community centric and thrive in a dynamic environment. Ability to build and maintain strong media relationships.
Leadership: Inspire and lead initiatives, influencing others to prioritize sustainability.
Analytical Skills: Analyze data and metrics to measure the impact of PR and sustainability efforts.