About Jaya Grocer:

Jaya Grocer is an affiliate of Grab, Southeast Asia’s leading superapp. To bring the convenience of on-demand grocery delivery to more consumers in Malaysia, we are dedicated towards building a strong team that is aligned with our goals. At Jaya Grocer, team collaboration and dedication is what we require to deliver quality products and service to our consumers and customers.

Our Vision:

Our goal is to become the leading online-to-offline (O2O) retailer, leveraging our omnichannel strength to provide our customers with a rewarding, fulfilling, and exciting experience. Our goal is for customers to say “I can get what I want whenever I need it”. We aim to achieve this through offering high-quality yet affordable goods, facilitating seamless cashless checkouts, loyalty membership via GrabRewards and introducing our private label with "Grab Signatures."

Our Mission:

· Provide a diverse variety of High Quality and Fresh Produce

· Offer attractive Best Value Pricing

· Ensure customers have the Best Shopping Experience

· To grow the business through successful Collaboration and Partnerships

· Practice the Values of Jaya Grocer every single day

Our Values:

· Teamwork

· Trust

· Integrity

· Customer Satisfaction

· Growth

These Values form the foundation of our organisation and should be lived by each of us, as they are a part of our DNA. So, if you fit the profile and able to contribute towards our goals, join us!

Get to know your role:

Join one of the most dynamic Marketing teams in the country, as we build Jaya Grocer to be Malaysia’s most loved everyday-everything grocer!!

You will be responsible for leading marketing and projects managing all initiatives end to end at Jaya Grocer. You will be applying creativity, consumer insights and analytical skills to find new ways to generate demand for Jaya Grocer across all their channels and co-working with the Marketing teams to cross-amplify the effectiveness of the campaigns.

The day-to-day activities:

Demand generation:

• Designing, planning, managing, and optimizing integrated digital/non-digital campaigns across multiple channels to generate pipeline

• Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue

• Creating impactful nurture programs to improve conversion rates from leads to opportunities

• Overseeing vendor selection and contracts as needed Campaign building and comms

• Create integrated marketing campaigns and communications content and plan based on market segments to gain new customers and build repeat business

• Supervise the execution, monitoring and measurement of marketing campaigns and their success

• Ensure campaign implementation follows organizational guidelines

• Recruit and train talent for the successful implementation of marketing campaigns

• Compile regular reports of campaign performance and results

• Improve new campaigns using data and feedback from existing and previous projects

Customer acquisition strategies:

• Work with Strategy and Operations teams to strategize a multi-channel acquisition plan

• You must have a strong understanding of the target demographic and be keep abreast with macro-environment effects that can impact the economic situation or sentiments among the segment

Customer retention strategies:

• Work closely with country teams to generate awareness of retention programs for the partners community, as well as run seasonal engagement campaigns and content

• Strategize and continuously develop new retention strategies in collaboration with the marketing, operations and merchandising teams to identify new opportunities (seasonal etc) to retain customers in addition to monitor / improve the effectiveness of each step in the customer experience lifecycle. Develop demand gen roadmap for the different segments and channels

Brand building and strategic partnerships:

• Leverage the Jaya Grocer brand value proposition to engage strategic partnerships in conjunction with the seasonal customer scene in the market

• Create brand strategies such as positioning, scheduling, and deciding on the selling platform. They are also in charge of creating new branded items and selling initiatives, marketing the company image and positioning throughout the industry, building strong customer relationships, developing and executing customer pricing and promotions, as well as analyzing trends in the sales performance and adjusting plans accordingly in order to meet the sales target

• Provide forecasts for branded products; create, contribute, and present sales presentations; and collaborate with the sales and marketing teams to ensure product requirements are achieved. Development of a branded marketing plan; analyze the market and the competition to support the team in setting a new product pricing; collaborate with a cross-functional team to reduce finished goods inventory and errors and omissions

General scope of work includes:

Developing quarterly plans, competitive analysis, writing creative briefs, media strategy and selection, campaign budget allocation, flighting strategies, ad formats + optimizations, overall project management and post-campaign analysis

The must haves:

-Experienced marketing professional: You already have at least 5 years experience in a communications and results-driven marketing role, preferably with a digital marketing experience

-Proactive and data-driven: Entrepreneurial self-starter who can create their own structure and drive forward a clear growth agenda. Adopt an analytical approach to understanding customer behavioural segmentation and spotting opportunities. Well versed in media strategy and channel optimization.

-Solutionist mindset: Natural strategic thinker and problem-solver who gains category/commercial understanding with ease and has the ability to turn key business drivers into exciting customer value propositions.

-Great collaborator: Someone who works well with a wide group of stakeholders and open to idea experimentation. Innovative and contributive - loves to be part of the creative process, brainstorming and challenging the norm. Able to navigate complexities, influence and persuade approval to get things moving.

-Highly organized, detailed and meticulous: Enjoys improving processes to achieve day-to-day efficiency. Thrives in an ultrafast-paced tech/digitally-inclined environment. Quite the perfectionist.

-Self-driven and motivated by social impact: Passionate about being community centric and thrive in a dynamic environment.