Assistant Manager - Fresh Market Growth & Project

Role

Commercial Strategy & Business Performance
Support development and execution of Fresh Market business strategies to drive sales growth, profitability, and operational excellence.
Analyze category performance, sales trends, customer behavior, and operational KPIs to identify growth opportunities and business gaps.
Partner with Category Managers and Operations teams to improve assortment performance, promotions effectiveness, pricing execution, and in-store availability.
Conduct competitor benchmarking and market analysis to support commercial decision-making

Marketing Campaigns & Trade Marketing Initiatives
Lead and coordinate Fresh Market promotional campaigns, seasonal activations, and trade marketing initiatives to drive customer traffic and sales conversion.
Work closely with Marketing, Merchandising, and Operations teams to ensure strong in-store campaign execution and customer engagement.
Develop strategies to strengthen Fresh Market positioning, freshness perception, and category differentiation.
Coordinate launch plans for festive campaigns, fresh product promotions, supplier collaboration programs, and thematic events.
Collaborate with suppliers and internal stakeholders on joint business plans, promotional activities, and trade support initiatives.

Project Management & Cross-Functional Coordination
Manage end-to-end strategic projects including planning, execution, stakeholder alignment, issue resolution, and post-project review.
Monitor project timelines, deliverables, risks, and KPIs to ensure execution quality.
Prepare management presentations, project updates, and executive reports for leadership reviews.
Facilitate workshops, alignment meetings, and operational review sessions.

Job Requirements
• Bachelor’s Degree in Business, Retail Management, Marketing, Operations Management, or related field.
• Minimum 5 years of experience in retail operations, commercial strategy, trade marketing, business transformation, or project management.
• Experience in FMCG, supermarket, retail, or Fresh Market operations is preferred.
• Experience in marketing campaigns, trade marketing, or commercial activation projects is an advantage.
• Strong commercial and operational understanding of retail business.
• Strong analytical, problem-solving, and project management skills with a data-driven mindset.
• Experience in performance analysis, business planning, and operational improvement initiatives.
• Need to work in non-halal environment
• Strong communication, stakeholder management, and presentation skills.
• Able to manage multiple priorities and work effectively in a fast-paced environment.
• Self-driven, hands-on, and capable of collaborating across cross-functional teams.