Manager - Private Label

About Jaya Grocer
Jaya Grocer is an affiliate of Grab, Southeast Asia’s leading superapp. To bring the convenience of on-demand grocery delivery to more consumers in Malaysia, we are dedicated towards building a strong team that is aligned with our goals. At Jaya Grocer, team collaboration and dedication is what we require to deliver quality products and service to our consumers and customers.
Our Vision:
Our goal is to become the leading online-to-offline (O2O) retailer, leveraging our omnichannel strength to provide our customers with a rewarding, fulfilling, and exciting experience. Our goal is for customers to say “I can get what I want whenever I need it”. We aim to achieve this through offering high-quality yet affordable goods, facilitating seamless cashless checkouts, loyalty membership via GrabRewards and introducing our private label with "Grab Signatures."
Our Mission:
· Provide a diverse variety of High Quality and Fresh Produce
· Offer attractive Best Value Pricing
· Ensure customers have the Best Shopping Experience
· To grow the business through successful Collaboration and Partnerships
· Practice the Values of Jaya Grocer every single day

Our Values:
· Teamwork
· Trust
· Integrity
· Customer Satisfaction
· Growth

These Values form the foundation of our organisation and should be lived by each of us, as they are a part of our DNA. So, if you fit the profile and are able to contribute towards our goals, join us!

Get to know the role:
This role is responsible for growing Jaya Grocer’s Private Label business across international markets by driving export sales, expanding into new markets, and ensuring strong in-market performance. This role owns the full commercial lifecycle - from securing partnerships and orders to ensuring products are well-positioned, visible, and actively moving in each market.

Key Responsibilities:
Market Expansion
Identify, evaluate, and open new international markets
Appoint and onboard distributors, retailers, or channel partners
Define and execute market entry and go-to-market strategies

Export Sales Management
Drive export sales targets through strong commercial negotiations and account management
Secure and grow orders from distributors and retail partners
Manage pricing, contracts, product listings, and portfolio expansion
Build and maintain a healthy and consistent order pipeline

Account Management
Manage relationships with distributors, retailers, and key accounts across markets
Drive business growth through range expansion and improved account performance
Conduct regular business reviews and address commercial or operational gaps

Marketing & In-Market Execution
Lead and execute in-market activities with the appointed PIC (distributor, retailer, or partner) in each country
Plan and roll out product launches, promotions, sampling, and trade activations
Ensure strong retail visibility, merchandising standards, and brand positioning
Adapt activation plans and materials to local market and channel dynamics
Monitor product performance and optimise execution to drive sustained sales

Operations & Compliance
Coordinate with internal teams to ensure smooth export, supply, and delivery processes
Ensure compliance with regulatory, documentation, and product requirements in each market
Align demand forecasting and inventory planning with partners

Planning & Performance Management
Develop and execute annual export and market growth plans
Track performance across key metrics including sales, market expansion, and in-market performance
Provide regular updates and actionable insights to management

You should have:
Bachelor’s degree in Business, Marketing, or related field
5–8 years of experience in export sales, international business, or FMCG distribution
Proven track record in opening new markets and managing distributors/retail partners
Hands-on experience in driving in-market activations (e.g., launches, sampling, promotions)
Strong commercial acumen, negotiation, and stakeholder management skills
Familiarity with export processes and international trade practices
Willingness to travel internationally